https://blog.francoisfournier.eu/tags/decisions/Recent content in Decisions on The Signal — Blog by François FournierHugoenSun, 16 Aug 2026 09:00:00 +0200https://blog.francoisfournier.eu/articles/the-economics-of-no/Sun, 16 Aug 2026 09:00:00 +0200https://blog.francoisfournier.eu/articles/the-economics-of-no/<p>Nobody ever asked for them again.</p> <p>The five features I pulled from the roadmap in Q3. Five features everyone wanted. That the VP had promised. That sales had negotiated into three deals.</p> <p>Six months later: not one complaint. As if they had never existed.</p> <p>(Before you explain why your case is different — it probably isn&rsquo;t. Read on anyway.)</p> <hr> <h2 id="the-problem-nobody-names">The problem nobody names</h2> <p>Marty Cagan puts it better than I can: most product teams are feature teams that believe they are empowered. They have a Jira board, OKRs, a standup. But somebody else decided the list. The team executes. And when it fails, nobody quite knows whose fault it was.</p>